Liberty Media, run by US billionaire John Malone and part owner of radio company Sirius XM in the US, bought F1’s parent company Delta TopCo in 2017 for $8 billion and the company is publically traded in the US.Īs with many other areas, good options can also be investing in the so-called ‘picks and shovel’ firms related to the industry rather than the main players themselves. ![]() However, it is possible to invest indirectly in the sport by buying shares in companies associated with Formula 1. It’s not possible to invest directly in Formula 1 teams, of course, and it’s worth remembering that racing is a highly risky investment. Love Formula 1 and always wondered how you could get some financial skin in the game? After all, it’s a multi-billion dollar industry, thanks to controversial former Formula 1 tycoon Bernie Ecclestone’s success in attracting valuable TV viewing contracts and big name sponsorship for the sport.
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